Drop your footage
Pick the clips straight off your phone — one long take or twenty short ones. Nothing to trim first.
For TikTok Shop sellers & UGC creators
Raw takes in.
Raw takes in.
Finished video out.
Drop in your phone footage — every take, every flub, all the talk in between. Deflub keeps the best take of each line, cuts the chatter, puts it in story order and adds captions. What comes back is ready to post.
Nothing to set up or learn
Runs on your own device
From $9 — no subscription needed
best take of each line
other takes
chatter between takes
dead air
You shot ten minutes to say thirty seconds.
- Five takes of the same line, and you have to find the good one.
- The two of you talking between takes — directions, laughs, "wait, again".
- Dead air at the start and end of every clip.
- An hour in an editing app scrubbing, trimming and typing captions by hand.
- Deflub does all of that for you. You just post.
How it works
Three steps. Two of them are waiting.
It finds the story
Deflub listens to every word, picks the cleanest take of each line, drops the chatter and dead air, and lines the scenes up so the ad makes sense.
Post it
You get a vertical video with captions burned in, ready for TikTok, Reels and Shorts — 1080p, or your footage's full resolution up to 4K at 60 fps. Tweak a scene if you want — or don't.
What it does
An editor that already knows what you meant to say.
Keeps your best take
Said it four times? It compares every delivery and keeps the one that's complete and clean — not just the last one.
Cuts the chatter
AI reads every line and tells the ad from the talk between takes — "okay, again", mic checks, laughing at the product — and switches the talk off.
Puts it in story order
Hook, how it works, proof, offer. The scenes land in an order that sells — or keep them as you recorded them, one tap.
Captions that pop
Word-by-word captions with the spoken word highlighted, key words emphasised, and placed where TikTok's and Reels' buttons won't cover them.
Private by default
Your footage is processed on your own device. Only when a device can't do a step does that one step go to our cloud — and the app tells you.
On the devices you have
A native app for iPhone and Mac. Your projects stay where you made them.
Who it's for
Made for people who film to sell.
If you'd rather be shooting the next video than editing this one, it's for you.
- TikTok Shop sellers filming product demos and hooks every day.
- UGC creators turning client briefs around fast.
- Small brands making their own ads on a phone.
- Coaches and experts talking to camera who hate editing.
- Two-person shoots — one filming, one talking, both chatting in between.
Why Deflub
Done for you. Not another editor to learn.
It makes the decisions
Most "AI editors" still hand you a timeline. Deflub hands you the finished video — which take, what's chatter, what order — and lets you change anything you disagree with.
Built for multi-take shoots
Retakes, two people, talk between takes: that's the footage it's built on — not a single clean monologue.
Fast because it's local
No upload queue for most jobs. On a recent Mac the whole cut comes back in about a minute, and saving the video takes seconds.
Pay for what you make
Try it with three videos for $9 — no subscription, no trial that charges your card. Go unlimited when it's earning its keep.
Pricing
Simple pricing. Every feature, every plan.
No watermark, no feature held back. Prices in US dollars.
Basic
$9once
- 3 finished videos
- Every feature, nothing held back
- Top up 5 videos for $12 — they never expire
Pro
$29/ month
- Unlimited videos
- Every feature, nothing held back
- Cancel any time
Top-up
$12once
- 5 more videos on Basic
- They never expire
- Buy again whenever you need more
Claude story arrangement · $4.95 / month
Ask Claude to re-arrange your scenes for a stronger story ("lead with the price", "make it punchier"). Uses our key — nothing to set up. Optional on any plan.
Add Claude
Questions
Do I need to know how to edit?
No. There's nothing to set up and no timeline to learn. Drop your clips in, and the finished video comes back. If you want to change something — swap a take, drop a scene, fix a word in the captions — it's one tap.
What footage works best?
Talking-to-camera footage from a phone: product demos, hooks, UGC-style ads, tips. Several takes and chatter between them is exactly what it's built for. Music-only or no-speech footage isn't what it's for yet.
Does my footage get uploaded?
Not by default. Listening, picking takes, cutting and captions run on your own device. If your device can't do a step (an older laptop, or a phone), that step runs in our cloud instead — the app shows you exactly which steps run where, in Settings.
Which devices can I use?
iPhone and Mac (Apple silicon). Both are in early access — join the waitlist and we'll tell you when it's your turn.
How long does it take?
On a recent Mac, about a minute for a few minutes of footage, and seconds to save the video. Slower machines take longer, or send the heavy step to the cloud.
What languages does it understand?
English is the default and the most tested. You can pick another spoken language in Settings — Spanish, Portuguese, French, German and many more — or let it detect the language.
Can I cancel?
Yes. Pro is month to month and you can cancel any time in the app. Basic and top-ups are one-time payments — no subscription, and your videos never expire.
Is there a watermark?
No. Every plan gets every feature, with no watermark.
Early access
Be first to cut with it.
We're letting people in a few at a time. Tell us what you'll use it on and we'll email you when it's your turn.
One email when it's your turn, the occasional update. No spam; unsubscribe any time.